While the concept of a 3D TV is very enticing, you may be surprised to learn that the 3D TV market isn’t exactly flourishing at the moment. Why? Because the sales just aren’t happening like the suppliers expected them to.
It turns out that although 3D TV’s are quite amazing, 3D picture alone isn’t enough incentive for consumers to make new purchases. You see, TV’s are long-term investments – you don’t go out buying a new TV every week. Usually when you’re shopping for a TV, you’re looking for a product that’s going to last for a long time. This concept alone is what shapes the way TV companies run their businesses.
Here’s the thing about single-shock cash injections: The design of a new product has to be purely innovative. A company can’t simply add one new feature to a television and then hope for it to sell like wildfire.
Think of it like this: If you went shopping for a new car, what are the chances that you would just upgrade to the newer model of your current vehicle? Wouldn’t you want to purchase something completely different? Why would you pay thousands of dollars to buy the same car you already have just because it has a few new features? You wouldn’t. That’s the point.
The same concept applies to the 3D TV market. Companies are slowly learning that 3D quality isn’t enough to make someone want to go out and buy a new TV. There needs to be more incentive, more innovation and more originality.
Most of us know that 3D TV’s are quite extraordinary. What do you look for when shopping for a new TV?