Are You Going with the Innovator or the Copycat?

Whether we like it or not, every market has one innovator and a hundred imitators, and the 3D TV world is no exception. The question is, which one is the best to remain loyal to? This could seem like an inquiry with an obvious answer, but a lot of different factors come into play here.

Don’t be too quick to jump on the innovator’s bandwagon. Yes, it can have its advantages. You will usually have front row seats to any new developments and you’ll always be the guy with the latest gadgets. But at what cost? It only takes one swipe of your credit card for you to become entrapped by a poor application of value attribution.

You see, a company at the tip of the spear will never fail to capitalize on its role. When brand new technology explodes out of the starting gate, the innovator owns the gate. Therefore, the innovator sets the price. How long can you hold a seat on the bandwagon before you go broke? How many 3D TV’s are you willing to buy before you find yourself making an eBay account so you can start recycling all of the money you spent?

This is where the various imitators have their advantages. You may be surprised to find out that some companies actually elect to be copycats because of the long-term benefits such a position can generate. The imitator sets its focus on a customer base that is wallet-conscious – the people who know that if they wait a month or two to buy a hot new product, they can easily save some money. And trust me, this customer base is huge. In some cases, the money-saver group is a lot more robust than the front line group, so you can imagine just how well the imitators are able to capitalize.

The waiting game can also pay off in ways other than just financially. Copycats waste no time obtaining info on what the innovator is working on – they may only be trailing behind by a few feet, and ironically, this gives them a head start on making improvements and upgrades. You might be loyal to your favorite 3D TV brand simply because they are ahead initially, but a copycat can easily come bursting from around the corner a couple of months later with better features at an even cheaper price.

I’m not necessarily saying that you should go with an imitator, but it does help to know what you’re getting yourself into before making a decision. I’ve said this before and I’ll say it a thousand times over again: the problem with buying modern technology is the fact that it only takes a single new development before you’re either too far behind or too far ahead.

Your goal might be to acquire the hottest product available or you may just want to save some money, but none of that really matters. In truth, the best way to ensure that your experience is a great one is to decisively put yourself in a position where you can obtain a balance of expansion and wallet-friendliness.

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